The Great War’s miracle worker
A rare but greatly feared complication in brain surgery is complete facial paralysis from damage to the part of the brainstem called the floor of the fourth ventricle. I saw this...
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China’s new ESG disclosure standard “of limited use” to investors
China’s new standard for corporate ESG disclosure has made international headlines, but its impact is expected to be minimal as it has not yet been endorsed by any regulator and remains voluntary....
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How to buy a football club
It is nearly two decades since Roman Abramovich bought Chelsea Football Club for a reported £120 million. At the end of last month, Todd Boehly led a number of other billionaire businessmen...
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How to succeed as a CMO: Leading marketers share their insights
What does the role of a chief marketing officer look like today and how do you succeed as a CMO? Average tenure in the position is relatively short for a...
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How consumer technology is creating new channels for police surveillance
When David Brennan first began cycling on Scotland’s roads, he felt unsafe. “It felt lawless,” he recalls, with motorists leaving little space for his bike while overtaking at terrifying speeds....
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The ostrich economy is heading for a reckoning
Did Gordon Brown save the world in October 2008? He famously claimed to have done so in the House of Commons in December 2008, to jeers from the opposite benches....
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Building brand awareness: Companies reveal their strategies
New research from LinkedIn reveals that any one time 95% of B2B buyers are not in the market for the thing you are selling – so while all brands want instant results, building...
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MI5 and FBI sound the alarm on online espionage with LinkedIn a prime target
Foreign spies are using fake LinkedIn profiles on an “industrial scale” to gain information about the United Kingdom’s national security, with more than 10,000 “disguised approaches” detected by MI5 in the last...
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PR experts on newsjacking: A useful practice or unethical marketing?
In a recent 2022 survey from the New Statesman Media Group, newsjacking – brands aligning with current events or cultural issues – was chosen as the least unethical marketing practice,...
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UHNWs may think differently due to their level of wealth, according to analysis
‘The rich are different from you and me,’ F. Scott Fitzgerald once remarked to Ernest Hemingway. ‘Yes,’ Hemingway shot back (or so the story goes). ‘They have more money.’ But...