CMOs from Chip, Deloitte Digital and Mindshare have contributed to a new report from the New Statesman Media Group, which reveals the five biggest talking points in boardrooms around the UK when it comes to marketing.

Evolving tech, balancing data and creativity, and breaking down the walls between functions all feature as CMO marketing trends.


Insight into the latest skills needed for CMOs to succeed, with contributors including PensionBee, Mindshare and Deloitte.

The role of CMO is notoriously fragile. The 2022 Spencer Stuart survey found that the CMO’s average tenure was 40 months last year – the lowest for over a decade.

CEOs, meanwhile, remained in their roles for an average of 85 months.

It is fair to say marketing budgets are often the first c-suite budget to be cut and the last to be restored and this combined with the relative disposability of CMOs, means the modern marketer needs to be both savvy and justifiable.

There is good news on the horizon however. The 28th edition of The CMO Survey from Deloitte shows that marketing budgets are actually on the rise, up to 11.8% of total business outlay.

Plus, CMOs are getting better support. The same survey revealed companies are reporting an average increase in marketing job growth of 12.2% in the past year. This is expected to continue well into 2023.

And this latest report into CMO marketing trends also provides some welcome news.

Marketers need to keep on top of the technical evolution as martech continues to be a key part of strategy, with most of the CMOs interviewed feeling they could balance technology, data and creativity.

It certainly seems true that a combination of data, digital and tech knowledge will rarely be left out of a CMO job description in the future.

This article was originally published on Press Gazette.

Latest News


Bordeaux: A wine traveller’s guide

It’s hard to think of any city in the world so indelibly associated with one product as Bordeaux, nor any wine region so well-known. No wonder that for genuine wine...

The World of Fine Wine


Hong Kong now has the edge as green finance centre

The budgets announced recently from Hong Kong and Singapore highlight two different approaches to sustainability at the moment. The two cities have long been locked in a financial rivalry, one...

Capital Monitor


Ask your peers: How to grow first-party data

While the deadline to the biggest search engine, Google Chrome, phasing out valuable third-party cookies continues to be extended (latest estimate appears to be the end of 2024), businesses improving...

Lead Monitor


New Statesman readership reaches multi-decade high

The New Statesman’s paid circulation has grown by more than 27 per cent in the past year to 43,230, with a total average circulation (including free distribution) of 47,320 per issue....

The New Statesman


Will 2023 be the year of the AI lawsuit?

Midjourney doesn’t understand fingers – strange, considering the generative AI’s knack for create weird and wonderful images from little more than a simple text prompt. Take, for example, the assembly...

Tech Monitor


What would happen if everyone knew your salary? 

In a society which is comfortable debating sex, religion and politics, pay remains one of the final taboos: two thirds of British workers would not tell their colleagues what they...

The New Statesman


Shutterstock marketing chief: ‘Content has to grip your audience’

What’s been your proudest achievement in your current role? Shutterstock is entering an exciting new chapter, which means that we’re a team in transition. We have a lot to offer...

Lead Monitor


Orient Express to Launch World’s Largest Sailing Ship

Following the news of the relaunch of its iconic train, Accor-owned Orient Express is once again shaking up the luxury travel world with the revealing of its first ship, Orient Express Silenseas,...

Elite Traveler


Why audio in marketing is more than endless podcasts

As the branded podcast sector becomes ever more crowded, many businesses are considering how the poorer sibling to all-dominant video, audio, can elevate their messaging. There is no doubting the...

Lead Monitor